You’ve finished writing your book and it has been polished and cleaned by a professional editor. Now what? What’s Next? Where are the people who are supposed to be flocking to your book the minute you post it on your social media page and on Amazon?
Sure you might get your friends and family to purchase a few copies and get a few likes on your social media but then that’s it.
Where’s the so many readers out there looking for your book to read? Why aren’t you selling your book?
Below I will share with you 6 steps on how to promote your book. These are the steps I took to promote my book and received many bloggers interest in my book for a review on their page.
1. SAVE MONEY WHILE YOU’RE WRITING YOUR BOOK
Promoting your book is not cheap and free promos are the ones you post on your site.
Don’t think about people reading your book think about how many readers you can reach.
Most books take about a year to write with minor interruptions or in my case two years because I had a few hiccups along the way which I will share in another post.
I suggest to set a book promotion savings account aside where you add between $50-$100 a month for an entire year for promotional purposes. I do not recommend getting bookmarks, flyers, or nick-nacks unless you’re actually attending a book signing or selling your book on your website and you’re including those items as a freebie with the purchase of your book.
As a new writer with a small following I recommend that you invest all your savings for promoting your book. I also suggest to start selling with only Amazon as a start. Then after you’ve had sales and reviews move on to another selling platform (Apple books, Google books, Kobo books, or Barnes & Noble). Reason being is because then you’ll have to also use up money to promote on those platforms as well. Since Amazon is the number 1 place for people to buy books then it is more than likely that people will go to Amazon to purchase books.
So, if you’ve been saving for an entire year you’ll more than likely have between $600-$1,200 for promotion. Which will greatly help in promoting your book.
The best and effective way to promote your book is with paid advertising. I’m not talking about Google ads although that can help, I mean by researching reputable book promo sites and seeing their turnaround results.
Most book promo sites have a huge reading following and are known by reviewers, bloggers, libraries, publishers, and other readers. They also have a huge emailing lists where they send newsletter to their followers on new books for the month.
Be careful on which sites you use because they can be pricey. Choose a site that will give you options that works for you and your budget. Also these sites have review packages where the promo includes a set number of reviews, circulation with their email list subscribers, social media posts, blog review posts, Netgalley and Booksprout posts, and other benefits.
Below are some of the sites that are good to use.
2. SET A BUDGET & RUN ADS
As mentioned earlier promoting your book will not be free. Although there are places where you can find it for free, but often times you have to go through some hoops, walk barefoot on fire, and reach the stars in order to qualify. I’m exaggerating but the criteria can be quite daunting.
If your budget is limited I suggest seeking Youtube book reviewers for assistance. You can also research on Google for book reviewers of your genre and submit your book to them via their website.
Read my post How to Write a Compelling Book Review Request That Will Get You Free Reviews here.
If you have some wiggle room or a good budget set aside and you have an active author twitter account, then I suggest running a weekend Twitter tweet ad of your book. If your book is already published through Amazon then I suggest running a paid three month ad of your book ($5 ad). Also, if your book is published through Amazon you can run a 5 day free book promo for maximum exposure. I suggest running it from Thursday to Monday. This helps getting your book exposed tremendously. It also helps move your book up the Amazon algorithm.
3. ENTER BOOK CONTEST OR AWARDS
There are many websites that gives you a list of self published or indie book contest for authors who are not traditionally published. These contest can be both paid or free. The free book contest has more stipulations to follow as opposed to the paid book contest. Entering book contest gives you a combination of money prizes, book tours, scholarships, and exposure with top book publishers.
***Notice*** These are not instant reviews or guaranteed winning prizes for your book. This is a way to get your book exposed to readers and exposure for you as a writer. On the plus side if you are selected as a finalist, you could win some amazing prizes.
4. LIBRARY BOOK SUBMISSION
You can enter your book online through your local library or go in with a few copies of your book to give for free to your library. Usually libraries have author reading night where you can read part of your book at participating libraries for book recognition. Or you can ask for a meet and greet opportunity for your book. If you have book marks you can provide it to the librarian for another form of book exposure.
You can always enter your book in The Indie Author Project for free. It’s a place where your book is entered in a library database for libraries to browse.
5. FREE BOOK PROMO
I know this is very difficult to do but it is a great way to get new readers and international readers interested in your book.
Once your book is available for purchase on Amazon, you can run a free book promotion for up to five days.
This is a great way to get people who don’t know you to read your book. Specially if this is your first book and you don’t have reviews or a large social media following. Go to KDP Amazon author login page and follow the steps to promote your book for free.
This is also an excellent way to get a higher book ranking on Amazon and possibly move up the ranking in your book genre and keyword. This will help since Amazon will more than likely recommend you book to potential readers.
6. ENTER BOOK FAIRS
Universities, schools, or libraries run book fairs and book contest throughout the year. Book fairs are an effective way to get book lovers in one place. The upside is that you don’t have to gather people to come, book lovers of all genre attend book fairs and they purchase books on site. So make sure that you have enough books on hand to sell.
You will have to Google your city or state name and book fairs for a list of potential dates and how to reserve a booth to sell and expose your books to book lovers. Since I live in Florida, The Miami Book Fair is a popular book fair event held every year in November where authors gather to promote and sell their books. This is a great way to end your book promo tour if you started early with promoting your book. Because by the time you get to the book fair, you would already have several reviews and have participated in several book contests and awards and hopefully have won a few to display pictures, medals, or trophies of your accomplishments.
If you have any other tips to add or comments in regards to any of the 6 tips mentioned above please leave a reply.